Privacy Policy

Last updated: June 04, 2025

OVERVIEW

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.dragonsedgeco.com (the “Site”). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. Our privacy practices comply with applicable data protection and privacy laws to safeguard your data. By using the Site, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use the Site. If you have any questions about this Privacy Policy, please contact us at contact@dragonsedgeco.com.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. Cookies help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. Log files are essential for the operation of our Site and help us monitor the effectiveness of our marketing campaigns and improve our site performance.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. These technologies help us understand user behavior and measure the effectiveness of our advertising efforts.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information.” This information is essential for processing your orders and ensuring timely delivery. We do not store your payment information; it is securely transmitted to our payment processors.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. Personal Information also includes any other information that you provide to us voluntarily through our Site, such as through contact forms or account registration.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud; and

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

  • Enhance our customer service by responding to your inquiries, fulfilling your requests, and providing support.

  • Personalize your experience on our Site by presenting products and offers tailored to your interests.

  • Administer promotions, surveys, and other Site features to improve our offerings.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Additionally, we may use Device Information to:

  • Diagnose technical problems and maintain security. Monitoring Device Information helps us ensure that the Site is secure and functioning correctly, protecting against potential cyber threats.

  • Monitor aggregate metrics such as total number of visitors, traffic patterns, and demographic insights. This information helps us make data-driven decisions to enhance the user experience and optimize our marketing strategies.

  • Provide customer support and improve our services based on the analytical data collected. Understanding how users navigate the Site allows us to identify areas for improvement and deliver better services.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. In addition, we may share your Personal Information with:

  • Service providers and partners who assist us in operating our business, conducting our affairs, or servicing you, so long as those parties agree to keep this information confidential.

  • Marketing and advertising partners to deliver targeted advertisements and promotional materials, in accordance with your preferences.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. In these cases, we will take steps to ensure that any Personal Information disclosed is protected and used only for the intended legal purposes.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  Targeted advertising is a method used to display ads that are relevant to you based on your browsing history, purchases, and interactions with our Site. This helps us to ensure that you see the most relevant products and offers, enhancing your shopping experience. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. This portal allows you to manage your preferences across multiple advertising networks, providing you with greater control over your online advertising experience.

We respect your privacy choices and provide these options to give you control over how your Personal Information is used for advertising purposes. Please note that opting out of targeted advertising does not mean you will no longer see ads online. Rather, it means the ads you see will not be tailored to your interests based on your browsing history.

  1. Furthermore, we utilize cookies and similar technologies to collect information about your online activity to deliver personalized advertisements. These technologies help us understand which ads are effective and how you interact with them. For more details about our use of cookies and how to manage them, please refer to our Cookie Policy above.

  2. If you have any questions or need assistance with opting out of targeted advertising, please contact us at [insert contact information]. We are committed to ensuring your preferences are honored and your privacy is protected.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. This means that regardless of whether the Do Not Track signal is active or not, we will continue to collect and use your browsing data in the same manner as described in this Privacy Policy. We do this to ensure the consistent operation of our Site and to provide you with the best possible user experience.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. You also have the right to data portability, which allows you to obtain and reuse your personal data across different services. Additionally, you can object to the processing of your personal information under certain circumstances, such as when the data is being used for direct marketing purposes.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. We are committed to ensuring that your rights are respected and that your personal information is handled in accordance with applicable data protection laws. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. We take appropriate measures to ensure that your personal information remains protected and secure during these transfers, in compliance with the relevant data protection regulations. This includes using standard contractual clauses approved by the European Commission, and ensuring that third parties we engage with adhere to similar standards of data protection.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain this data to comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period for personal data will vary depending on the purpose for which it was collected and used, as well as any applicable legal or regulatory requirements.

MINORS

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently received personal information from a user under the age of 18, we will delete such information from our records. Parents and guardians should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Significant changes to our Privacy Policy will be communicated to you through a notice on our Site or via email, where appropriate. Your continued use of the Site after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised policy.

SECURITY

  1. We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include administrative, technical, and physical safeguards to ensure the security and confidentiality of your data. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.

THIRD-PARTY LINKS

  1. The Site may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to read the privacy policies of any third-party websites you visit.

  2. LEGAL BASES FOR PROCESSING (FOR EUROPEAN RESIDENTS)

For residents of the European Economic Area (EEA), our processing of your personal data is governed by the General Data Protection Regulation (GDPR). Under GDPR, we rely on several legal bases to process your personal data, which include your consent, the performance of a contract, compliance with legal obligations, the protection of your vital interests, the performance of a task carried out in the public interest, and our legitimate interests. Your consent is obtained where required, such as for sending direct marketing communications. We process your data as necessary for the performance of a contract when you engage in a transaction with us, such as placing an order through our Site. Compliance with legal obligations is another basis for processing, ensuring we meet regulatory and statutory requirements. Additionally, processing may be necessary to protect your vital interests or those of another person, particularly in emergency situations. We may also process your data when it is necessary for the performance of a task carried out in the public interest. Lastly, processing is based on our legitimate interests, provided these interests do not override your fundamental rights and freedoms. These legitimate interests include improving our Site, understanding how our services are used, enhancing our offerings, and ensuring the security and operation of our services. In all cases, we ensure that your rights are upheld and that your data is processed lawfully, fairly, and transparently.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@dragonsedge.com or by mail using the details provided below:

Dragon's Edge